Custom mobile numbers, also known as vanity numbers, allow people and companies to use a certain phrase or word in their otherwise plain phone number. Instead of forcing customers to remember a string of random numbers, they instead have the area code and a single word.
For example, you can substitute the word “haircut” for 424-7288. Or you can change the last four numbers into a four-letter word. Make mobile numbers that correspond to your brand or private numbers that are easier for people to remember at seminars.
Here’s why you need personalized mobile numbers for your brand and how to get them.
1. Builds Brand Recognition
Brand recognition is key for a company to survive. You can build up your brand with guest content, partnerships, and more. People should be able to recognize your company by the ways you interact with your customers.
Custom mobile numbers can also help with brand recognition by increasing visibility. Companies with active phone lines want people to call in and request more information. By doing so, you get a chance to sell your product and answer any questions a potential client may have.
If you choose a mobile number that translates into a relevant word or phrase, then people are going to remember it better. Think of a vanity phone number like a logo in how they leave an impression on viewers.
2. Convey a Message
Although you won’t be able to use longer words or phrases, you can still create mobile numbers that send a message. If you’re a pest control company, remind potential customers of your number and company purpose with the phrase, “get pest”. Alternatively, put your name in the phone number if you’re selling personal services.
Just remember that you’re only working with up to seven numbers, so make it as clear and concise as possible.
3. Stand Out From Your Competitors
No two people or companies can have the same exact phone number. However, it’s easy for a potential customer to forget them or mix up numbers.
Custom mobile numbers can help differentiate you from your competitors who offer similar services. It helps to get that initial pull that you can then capitalize on to retain the customer.
Once you’ve obtained your number, you then have it for life. It becomes an exclusive asset for your company that no one else can infringe upon.
4. Improved Customer Service
Personalized mobile numbers help with your customer service in two ways.
First, they help customers remember how to call you. If they’re unhappy, the last thing they want is to search through your website for a random phone number. A memorable business number makes it much easier for them to get in touch.
Second, custom mobile numbers are meant to be advertised. By doing so, you also let potential customers know that your service line is always open for them to call in and ask any questions. Good customer service is one of the key ways to build your brand.
5. Easy Referrals
One of the best ways to get customers is through word of mouth. Nothing sells your business better than someone sharing with their friends and family how great your company is. However, a normal phone number is easily forgotten.
Custom mobile numbers give your customers and clients an easy way to refer your brand to other people. A short and simple phrase is much easier to remember.
Additionally, your potential clients won’t have to go online to find your phone number. The problem with online searches is that all of your competitors will pop up as well. You don’t want them stumbling upon one of them and deciding against hiring your service.
Advertising and marketing for your brand can get expensive. You have to balance your budget between social media marketing, paper marketing, televised marketing, and more.
Custom mobile numbers are another investment, but they can be used in any of your campaigns across the board. They’re transferable and you own them for life.
Prices range depending on their availability and what numbers you want to buy. Business mobile numbers that are easier to remember are often more expensive.
Once you’ve paid, the provider ships a fully activated and registered SIM card to your address. The number is compatible with any network or contract SIM.
7. Easy to Implement
Marketing software and processes often time a long time and require some expertise in the field. If you can’t manage them yourself, you have to rely on outsourcing.
Conversely, customer mobile numbers are easy to pick out, purchase, and set up. In most cases, all you have to do is go to a website and buy one. The provider activates the SIM card for you, and all you have to do is put it inside your mobile device when it’s delivered.
In addition, business mobile numbers slot into any of your advertising campaigns. Every poster, TV spot, and newsletter includes a phone number for convenience. With a custom one, you have a much better chance of people retaining the information later on.
Buying Custom Mobile Numbers
Getting custom mobile numbers is a relatively small business expense that lasts as long as you own the SIM card. They’re easy to use and help you stand out from the crowd. There’s no real downside to investing in one.
easydigits is a leading retailer of vanity mobile numbers in the UK. We’re partnered with two of the largest network providers in the UK, so you know you’re getting a good deal. If you’re interested in getting one for your business, visit our website to create a custom number.